SEO / AEO Optimization.

What we actually do

Local SEO and national SEO are different games entirely. A business serving customers within 30 miles needs to rank for 'deck builder near me' in their county, not compete with national chains for broad industry terms. Most SEO advice is written for the second scenario. We tune for the first.

Google Business Profile is where most of the local leverage lives. It's free, it drives the local map pack results, and most small businesses have it half-configured: categories wrong, hours not updated, photos from years ago, no replies to reviews. We set it up correctly, keep it current with weekly posts, and monitor it monthly. That work alone puts you ahead of most local competition.

Beyond GBP, we build dedicated service pages using the exact language your customers search for, clean up citation inconsistencies across Yelp, Apple Maps, and industry directories, and deliver monthly reports in plain English that tell you what's actually happening.. not a dashboard screenshot you'd need a data analyst to interpret.

AEO is the newer layer of this work. When someone asks ChatGPT or Google's AI Overview who to call for a specific service in your area, the answer comes from structured content that directly answers that question. We build every Growth page with AEO in mind: direct answers in the opening paragraph, structured data AI can parse, and content written to earn citations. It's not a separate line item. It's how we write.

What makes us different

• Tuned for local search in your service area, not national competition you can't win
• We optimize for AI answer engines (AEO), not just classic search rankings
• Monthly Google Business Profile management, not a one-time setup
• Plain-English reporting.. what improved, what didn't, what's next
• Citation hygiene across every major directory, kept consistent
• No ranking guarantees, ever.. anybody promising them is lying to you

What you get

• Local keyword research + service-area coverage map
• Page-by-page on-page SEO (titles, headings, meta, alt text)
• Schema + structured data implementation
• Google Business Profile setup + ongoing management
• Search Console + Analytics configuration
• Monthly performance report in plain English

Common questions

How long does SEO take to work?

Local SEO improvements typically show in Google Business Profile within four to six weeks. Organic ranking shifts for competitive terms take three to six months. We report monthly so you see progress at every stage, not just at the end.

What is AEO and how is it different from SEO?

SEO optimizes for traditional search result rankings. AEO (Answer Engine Optimization) optimizes for the answer boxes and AI-generated summaries in ChatGPT, Google AI Overviews, Perplexity, and Claude. We do both in the same pass because the technical foundations overlap heavily.

Do you guarantee rankings?

No, and you should be wary of anyone who does. Search rankings are controlled by Google, not any agency. What we guarantee is work done correctly, transparent monthly reporting, and the year-one results guarantee on Growth engagements.

What does AEO cost?

AEO is not a separate line item. It is built into how we structure every page we build and every piece of content we write at the Growth tier and above. The extra work on our end is minimal because we write answer-first content from the start.