← All case studies Excavation & Site Development · Murrayville, GA

Addison Excavations

Kris Addison built his business on a simple belief: do the job right, treat people fairly, and let the work speak for itself. From pond management and stormwater compliance to grading, PermaTrack driveways, and land clearing.. Addison Excavations has been keeping North Georgia's properties stable and buildable for over 50 years.

The challenge

Addison Excavations has been managing ponds, clearing land, and building PermaTrack driveways across North Georgia for over fifty years. Kris built that business the right way: do the job right, treat people fairly, and let the work speak for itself. The problem with a reputation that lives in people's heads is that it doesn't show up in a Google search. A property owner two counties over looking for pond management or stormwater compliance in Hall County had no way to find fifty years of proof that the work gets done right.

What we built

We built Addison a Custom site that does what word-of-mouth can't do on its own: reach property owners who've never heard the name yet. The full scope of the work is front and center.. pond management, stormwater compliance, grading, PermaTrack driveways, land clearing.. with real photos of real jobs and plain descriptions a property owner can actually follow. Every service got its own dedicated page with the language someone actually types into Google. No jargon, no stock photography, no features the business doesn't need.

The outcome

Kris now has a site that matches the reputation behind it. When a property owner searches for stormwater compliance or land clearing in White County or Hall County, Addison Excavations shows up. New work now arrives from people who found the business on their own.. not just from people who already knew the name. Fifty years of experience, finally findable.

3x more inbound estimates
+60% organic search lift
50+ years, now online
"I understood exactly how the entire project worked before I paid Eric a dime. He walked me through every piece until it made sense. I'd never had a vendor do that."Kris Addison, Owner · Addison Excavations

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